Expert

Buyer's Agent Service

239 229 9926
Call

Buyer Representation

Buy with confidence — with a strategy, a negotiator, and a local expert on your side.

As a REALTOR® representing buyers across Southwest Florida, my goal is simple: help you find the right home (or condo) and protect you through every step — from search to closing — with clear communication and zero surprises.

Market value guidance Offer strategy Inspection / repair leverage New construction expertise Smooth closing timeline
Resale Homes

Negotiate the best price & terms

We analyze true market value, compare active + sold comps, and build a negotiation plan that can save you money on price, repairs, and closing costs.

New Construction

Same price — better protection

Builder pricing is typically the same with or without a buyer’s agent, but you gain independent representation, lot guidance, and help uncover incentives.

Buyer Protection

Someone represents YOU

Listing agents represent sellers. Onsite sales staff represent the builder. Having your own agent ensures your interests are the priority.

I help buyers understand property taxes, HOA fees, closing costs, inspections, financing options, and long-term resale value — and make sure you’ve seen the best options before committing.

NAR Settlement
New Rules for Buyer’s Agents
Effective August 17, 2024

These rules were established as part of a settlement involving the National Association of REALTORS®. The changes increase transparency around buyer representation and compensation.

Key Requirement

Written agreement before touring

You must sign a written agreement with your buyer’s agent before touring a home (in-person or live virtual tours). Casual conversation at an open house is different.

Your Advantage

Clarity + no surprises

Before you sign anything, you should understand what services you’re getting, what value you receive, and exactly how compensation works.

What this settlement means for homebuyers:

  • You must sign a written agreement with your buyer’s agent before touring a home.
  • Before signing, you should fully understand the services being provided and how your agent will be compensated.
  • The agreement must clearly outline compensation terms (amount/rate or how calculated), and be specific and objective.
  • The agreement must prohibit the agent from receiving compensation that exceeds what is agreed upon with the buyer.
  • A clear statement that commissions and broker fees are negotiable and not set by law.
  • Sellers may still choose to offer compensation to a buyer’s agent, but it will no longer be displayed in the MLS.
  • Buyers may still accept seller concessions, such as assistance with closing costs.

What the settlement does not change:

  • REALTORS® remain ethically obligated to act in their clients’ best interests.
  • Agent compensation is negotiable and must be discussed openly and transparently.
  • Buyers still have choices — we’ll walk through options before you decide.
Buying New Home Construction in Southwest Florida

When purchasing new construction, it’s important to understand who represents you. Online and onsite sales teams represent the builder/developer — not the buyer. Without a buyer’s agent, you have no independent representation.

Southwest Coast Realty represents the buyer exclusively in new construction purchases. We do not represent builders, developers, or onsite sales teams — keeping our focus on protecting your interests.

Reasons to use Southwest Coast Realty as your buyer’s agent for new construction:

  • Help selecting the best lot and floor plan for your needs (not builder priorities).
  • Support negotiating incentives and concessions.
  • Access to an up-to-date database of new home communities across Southwest Florida.
  • Guidance through walkthroughs (pre-drywall + final punch list).
  • Notifications on communities matching your criteria.
  • Alerts if a resale in the same community is a better value.
  • Photo/aerial/3D documentation throughout construction if desired.
  • No added cost to the buyer in most builder transactions (pricing is typically the same).
Ken O'Brian
Real Estate Broker/Owner
Southwest Coast Realty, Inc.
Single Agent Notice

DISCLOSE TO BUYERS AND SELLERS THEIR DUTIES.

As a single agent, Southwest Coast Realty, Inc., owe to you the following duties:

  • Dealing honestly and fairly
  • Loyalty
  • Confidentiality
  • Obedience
  • Full disclosure
  • Accounting for all funds
  • Skill, care, and diligence in the transaction
  • Presenting all offers and counteroffers in a timely manner (unless directed otherwise in writing)
  • Disclosing all known facts that materially affect the value of residential real property and are not readily observable
Tips to purchase a home
Work with a Realtor®
Get better results
  • Provide detailed criteria: price, size, age, type, location, amenities.
  • Request updated MLS listings delivered daily.
  • Tour your favorites plus strong new construction options.
  • Consider incentives that builders may be offering.
Market reality

Southwest Florida markets can move in cycles. We’ll review pricing trends, inventory, and value so you buy with perspective — and don’t overpay based on emotion or limited choices.

10 Things to consider and some tips...
Before purchasing a property in SW Florida
  1. Property Taxes: Homestead can lower primary-residence taxes; second homes differ.
  2. Homeowner’s Insurance: Costs can be high — shop carriers and understand deductibles.
  3. Financing: Compare lenders/rates/points; match loan type to your plan.
  4. Weather: Understand hurricane exposure, flood zones, and mitigation features.
  5. Closing Costs: Budget for lender/title/escrow and prorations.
  6. Price Cycles: SWFL has seen major cycles — we’ll review local trends before you commit.
  7. Title Insurance: Typically required by lenders; owner coverage protects your investment.
  8. CDD: If in a CDD, taxes can be higher (bond + O&M).
  9. Capital Contribution: Some HOAs charge one-time fees at closing (can be significant).
  10. HOA/Condo Doc Review: Rules and financials matter — review before you’re locked in.

Collier County Florida Real Estate Report

Lee County Real Estate Market Report

Community Development Districts Explained

New Rules For Buyers Brokers

Learn more about the current market here in Southwest Florida:

Naples Florida
Buyer FAQ's
Type a keyword to filter the FAQ buttons.

Looking for a home or condo in Southwest Florida?

Send your search criteria and I’ll reply with matching options (resale + new construction), plus guidance on value, HOA/CDD considerations, and the best communities for your goals.

Call / Text

239 229 9926
Want new construction options? Browse the community database anytime: southwestcoastrealty.com/new-homes/
Home

Finder

By submitting, you agree to be contacted about matching homes and buying options. No spam.

Southwest Florida Real Estate Market
Latest Video