You remain in control
Sellers may choose whether to offer compensation to a buyer's broker. Any listing-broker payment or offer of payment to another broker requires the seller's approval and appropriate disclosure.
Your Southwest Florida Home
Position your property to compete for attention and offers
Selling today takes more than putting a home in the MLS. Buyers compare resale properties with other listings and new-construction alternatives. Our approach combines pricing, presentation, broad digital exposure and transaction guidance from listing through closing.
Pricing strategyHDR photographyDrone marketing3D toursNegotiation
Seller Compensation Choices
Industry practice changes effective August 17, 2024
The settlement-related practice changes increased transparency around broker compensation and how offers of compensation are communicated.
MLS display changed
Offers of buyer-broker compensation are not displayed in the MLS. Seller concessions, such as assistance with buyer closing costs, may still be offered subject to the transaction terms.
Preparing to Sell
Seven ways to strengthen your first impression
Use professional representation
Pricing, exposure, communication and negotiation all affect the result.
Declutter & depersonalize
Make it easier for buyers to picture themselves living in the home.
Handle obvious repairs
Address visible maintenance items that can distract buyers or become negotiating points.
Stage for light and flow
Presentation matters online and during showings.
Improve curb appeal
Small cosmetic improvements and fresh landscaping can strengthen perceived value.
Price competitively
Pricing affects visibility, showing activity and your position against competing inventory.
Market visually
Strong photography, video, aerials and interactive media help buyers understand the property before visiting.
Full Digital Marketing
Present the property where today's buyers are looking
Buyers shop online first. Our marketing tools are designed to show the property clearly, highlight its strongest features and give buyers multiple ways to experience the home before scheduling a showing.
Matterport®
View 3D ExampleLet buyers walk through the home online
A 3D tour provides dollhouse, floor-plan and walkthrough views that help prospective buyers understand layout and space before an in-person showing.
Selling Costs
Items to consider when estimating your proceeds
Real estate brokerage feesAttorney fees, if applicableFlorida documentary stampsInspection-related repairs or credits, if agreedClosing and processing itemsOwner's title policy, depending on area custom and contractProperty-tax prorations through closing
Remember your home services
After closing, sellers may need to terminate or transfer services such as electricity, water, insurance, pool service, home watch and alarm monitoring. Some providers may require the settlement statement when processing prorations or credits.
Florida Brokerage Relationship
Transaction Broker Representation
In Florida, transaction brokerage is the presumed brokerage relationship unless another relationship is established in writing. Transaction brokers provide limited representation designed to facilitate the transaction and have statutory duties to the parties.
Seller Resources
Seller FAQs
Search the existing seller topics in our FAQ database.
Market Intelligence
Market Reports & Historical Archives
Know what buyers are seeing
Current inventory, pricing trends and buyer activity can help shape your listing strategy and timing.
Get Started
Interested in selling your Southwest Florida home?
Send your address, important upgrades and preferred timing. We can start with a pricing discussion and a plan for preparing the property for market.
239-229-9926