Naples and Southwest Florida Real Estate Market Report

Naples and Southwest Florida Latest Market Report

View Archived Market Reports Sell My Home Buy a Home

Southwest Coast Realty Newsletter

Southwest Coast Realty

Market Update

Naples Real Estate

July Housing Market:
Inventory Tightens as Hot Summer Sales Continue

Naples, Fla. (August 21, 2026) – A generous wave of new listings in July met a continuing wave of eager buyers in Naples this summer. The addition of 916 homes to the market, up 8.1 percent from 847 in July 2025, helped replenish inventory as stronger-than-usual July sales activity increased the pace at which available homes were being purchased. Closed sales increased 14.5 percent to 733 closed sales from 640 closed sales in July 2025, but pending sales (homes under contract) decreased 5.6 percent to 762 pending sales from 807 pending sales in July 2025. According to broker analysts reviewing the July 2026 Market Report from the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales throughout Collier County (excluding Marco Island), the data shows the Naples housing market is well balanced.

Buyers are actively purchasing homes, particularly higher-priced luxury properties, while sellers are becoming more realistic about the prices they are asking. Together, these conditions are helping the market function well. These positive market conditions continue to support Naples’ reputation as one of the most desirable places in the world to own a home.

Summer Inventory Tightens

Demand for homes in Naples has outpaced inventory since January, leading broker analysts reviewing the July Market Report to question when a tightening supply might begin to put upward pressure on prices.

Summer Buyers Take a Deliberate Approach

While demand remains healthy, buyers are taking more time to evaluate their options and negotiate purchases. The number of days a home remained on the market before it sold increased 6.9 percent in July to 108 days from 101 days in July 2025. Broker analysts say the increase in days on market reflects a more deliberate approach among buyers as they take time to carefully consider available properties and negotiate before making a purchase.

The overall median closed price in July increased 2.6 percent to $590,000 from $575,000 in July 2025. In the single family home market, the median closed price increased 12.9 percent to $745,000 from $660,000. However, in the condominium market, the median closed price decreased 4.8 percent to $400,000 from $420,000 in July 2025.

Condominium prices in the Naples Beach area (34102, 34103, 34108) decreased 3.7 percent in July, while closed sales of condominiums in this area increased 29.6 percent. Likewise, condominium prices in North Naples (34109, 34110, 34119) decreased 9.7 percent, while closed sales of condominiums in this area increased 40 percent.

High End Market Heats Up

The July Market Report supports these observations. In the Naples Beach area, single-family home closed sales increased 37.5 percent in July, while its median closed price increased 31.6 percent year over year to $2.5 million from $1.9 million in July 2025. In North Naples, single-family home closed sales increased 11.1 percent, while its median closed price increased 46.2 percent year over year to $1,132,500 from $774,750 in July 2025.

The NABOR® July 2026 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2026:

Looking Ahead

Broker analysts reviewing the July report are encouraged by the market’s overall direction. Even though inventory continues to tighten, closed sales for July were stronger than historical summer averages. And luxury home buyers, who are typically absent from the summer market, are very active this summer. Another positive: condominium buyers are finding opportunities that did not exist a year ago.

July’s data suggest the Naples housing market is not overheating, nor is it slowing dramatically. Instead, it appears to be settling into a healthier market characterized by a balanced inventory, increasing new listings, price stability, and steady demand.

Market Reports (PDF)

Click below to view the full July 2026 statistics

Naples Market Statistics – July 2026

Lee County Single-Family Homes – July 2026

Lee County Condo & Townhomes – July 2026

View Market Archives

Property Search

ken@southwestcoastrealty.com
4100 Corporate Square Ste 171 · Naples, FL 34104

Find out more

239 229 9926

Southwest Florida Real Estate Market

Statistic Archives

Naples Single Family/Condo

Monthly

7/2026 6/2026 5/2026 4/2026 3/2026 2/2026 1/2026 12/2025 11/2025 10/2025 9/2025 8/2025 7/2025 6/2025 5/2025 4/2025 3/2025 2/2025 1/2025 12/2024 11/2024 10/2024 9/2024 8/2024 7/2024 6/2024 5/2024 4/2024 3/2024 2/2024 1/2024 12/2023 11/2023 10/2023 9/2023 8/2023 7/2023 6/2023 5/2023 4/2023 3/2023 2/2023 1/2023 12/2022 11/2022 10/2022 9/2022 8/2022 7/2022 6/2022 5/2022 4/2022 3/2022 2/2022 1/2022 12/2021 11/2021 10/2021 9/2021 8/2021 7/2021 6/2021 5/2021 4/2021 3/2021 2/2021 1/2021 12/2020 11/2020 10/2020 9/2020 8/2020 7/2020 6/2020 5/2020 4/2020 3/2020 2/2020 1/2020 12/2019 11/2019 10/2019 9/2019 8/2019 7/2019 6/2019 5/2019 4/2019 3/2019 2/2019 1/2019

Lee Co. Single Family

Monthly

Quarterly

Q2/2026 Q1/2026 Q4/2025 Q3/2025 Q2/2025 Q1/2025 Q4/2024 Q3/2024 Q2/2024 Q1/2024 Q4/2023 Q3/2023 Q2/2023 Q1/2023 Q4/2022 Q3/2022 Q2/2022 Q1/2022 Q4/2021 Q3/2021 Q2/2021 Q1/2021 Q4/2020 Q3/2020 Q2/2020 Q1/2020 Q4/2019 Q3/2019 Q2/2019 Q1/2019 Q4/2018 Q3/2018 Q2/2018 Q1/2018 Q4/2017 Q3/2017 Q2/2017 Q1/2017

Annually

2025 2024 2023 2022 2021 2020 2019 2018 2017

Lee Co. Condo/Townhome

Monthly

Quarterly

Annually

2025 2024 2023 2022 2021 2020 2019 2018 2017

Southwest Florida Real Estate Market

Naples and Southwest Florida

Real Estate Market Report

Home

Market Report

Collier County Florida Real Estate Report

Lee County Real Estate Market Report

FREE Monthly Market Report

Sign Up!

Southwest Florida Monthly Market Report

Naples Single Family/Condo

Monthly

Lee Co. Single Family

Monthly

Quarterly

Annually

Lee Co. Condo/Townhome

Monthly

Quarterly

Annually

Home Market Report

Collier County Florida Real Estate Report

Lee County Real Estate Market Report

FREE Monthly Market Report

Sign Up!

Southwest Florida Monthly Market Report

Naples Single Family/Condo

Monthly

Lee Co. Single Family

Monthly

Quarterly

Annually

Lee Co. Condo/Townhome

Monthly

Quarterly

Annually

Home

Market Report